Friday, November 16, 2012

Part 1- Do you need to make the very best product today? or do you need to make the working one


One of the most common mistakes startups do is to think the absolute future of their product, its like selling Idli today as a vendor and thinking of becoming a 5 star hotel; now lets say the Idli vendor has enough money to open a small restaurant, but should the Idli vendor plan for 5 star hotel?

In IT everyone thinks to make overnight success product, but is it always going to be an overnight success, or should you try building a product which makes way into people's lives and stays on; making them used to it.

I think when a startup {" i think its a wrong word,  a startup is a venture started by cool dudes on someone else's money, if it works out its good, and if it doesn't then the cool dudes start something else"}, lets call it "business", so when a business starts to make a product, shouldn't they think off the roadmap?   I think they should but they don't need to make it at that very moment, at the very moment what you need is a working system, which does the core job, forget the bells and whistles and the frills and those cool javascript features, does it do what its supposed to, or does it not.

so how do you end up making a minimum viable product?
You need to learn to say NO to yourself, and to your partners and to your VC's, everyone wants to give his inputs towards making a great application, but for the moment, just convince them that if the core doesn't sell, nothing will sell ever. You would also be tempted at times to try out that cool javascript feature or releasing an iPhone app and an android app with your small web product, tell me honestly does it matter at that very moment when you have zero visibility in Internet world, let me tell you it doesn't; nobody is checking you out and making a competition product, and you still have all the time in world to put those COOL features in your product, you should rather use this "Low visibility" time to bring visibility.

More on it later..

Update:
Part 2 - The minimal Shopkeeper

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